Co-create your digital campaigns by integrating an eco-responsible approach, and transform your customers into allies in the ecological transition.
Les bonnes pratiques
Quick
Prioritize communication campaigns that focus on quality over quantity, using simple, well-targeted formats and reaching truly relevant audiences.
Let your target audience know about the eco-friendly aspects of your campaign by including information on the environmental impacts of digital technology.
Medium
Measure the “impact-per-result” ratio: for example, CO2-equivalent kilograms emitted per visit or per conversion. This would make it possible to prioritize the most environmentally effective tactics.
Transformational
Explore organic channels (social media, SEO, well-targeted newsletters) as alternatives to paid campaigns with high impression volumes.
